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15 Courses

Marketing of Luxury products & Services  [ Gen Marketing Specialization]
Marketing Specialization
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Marketing Specialization

Marketing of Luxury products & Services [ Gen Marketing Specialization]

 used to promote luxury goods and services cater to a unique set of consumer expectations and desires.

Independent Enrichment e-Course                                                                               [ Gen Marketing Specialization]
Marketing Specialization
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Marketing Specialization

Independent Enrichment e-Course [ Gen Marketing Specialization]

 to provide extended learning opportunities and challenges to students who have already mastered, or can quickly master, the basic curriculum.

Digital Marketing[ Gen Marketing Specialization]
Marketing Specialization
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Personal Selling Lab  [ Gen Marketing Specialization]
Marketing Specialization
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Marketing Specialization

Personal Selling Lab [ Gen Marketing Specialization]

A study of the selling process with emphasis on the economic aspects of salesmanship and the role of the salesman in buyer-seller relationships.

Sales and Channel Management     [ Gen Marketing Specialization]
Marketing Specialization
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Business Research Methods    [ Gen Marketing Specialization]
Marketing Specialization
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Human Resource Management       [ Gen Marketing Specialization]
Marketing Specialization
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Marketing Specialization

Human Resource Management [ Gen Marketing Specialization]

HRM Course

Retail Management & E-Commerce      [ Gen Marketing Specialization]
Marketing Specialization
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Marketing Specialization

Retail Management & E-Commerce [ Gen Marketing Specialization]


This comprehensive course on Retail Management provides students with a thorough exploration of the dynamic retail industry, spanning global and Indian contexts.

Financial Management        [ Gen Marketing Specialization]
Marketing Specialization
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Marketing Specialization

Financial Management [ Gen Marketing Specialization]

Financial Managemen

Services Marketing      [  Gen Marketing Specialization]
Marketing Specialization
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Marketing Specialization

Services Marketing [ Gen Marketing Specialization]

Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services

International Business Exposure Programme    [  Gen Marketing Specialization]
Marketing Specialization
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Marketing Specialization

International Business Exposure Programme [ Gen Marketing Specialization]

a strategic perspective that considers the broader implications of business decisions and recognizes the interconnectedness of economies and markets.

Industry and Enterprise Analysis         [  Gen Marketing Specialization]
Marketing Specialization
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Marketing Specialization

Industry and Enterprise Analysis [ Gen Marketing Specialization]

Industry and company analysis are essential tools of fundamental analysis

Online Cross National Project ( X Culture)      [  Gen Marketing Specialization]
Marketing Specialization
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Marketing Specialization

Online Cross National Project ( X Culture) [ Gen Marketing Specialization]

The X-Culture project is one of the first attempts to enhance learning. i

Advanced Excel Lab    [  Gen Marketing Specialization]
Marketing Specialization
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Marketing Specialization

Advanced Excel Lab [ Gen Marketing Specialization]

 an add-in that allows the Excel team to release experimental Excel features and gather customer feedback about them.

Basics of Business Analytics   [  Gen Marketing Specialization]
Marketing Specialization
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Marketing Specialization

Basics of Business Analytics [ Gen Marketing Specialization]

is the process of transforming data into insights to improve business decisions.