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15 Courses

E-Commerce  [Marketing Program]
Semester II
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Semester II

E-Commerce [Marketing Program]

Ecommerce is a method of buying and selling goods and services online

Introduction to Digital Marketing [Marketing Program]
Semester II
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Semester II

Introduction to Digital Marketing [Marketing Program]

the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

Independent Enrichment E-Course [Marketing Program]
Semester II
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Semester II

Independent Enrichment E-Course [Marketing Program]

field trips, guest speakers, service learning projects, hands-on projects, and problem-solving exercises.

Personal Selling LAB [Marketing Program]
Semester II
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Semester II

Personal Selling LAB [Marketing Program]

 direct communication between a salesperson and a potential customer.

Retail Management [Marketing Program]
Semester II
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Semester II

Retail Management [Marketing Program]

the process of overseeing and controlling all the activities involved in running a retail store or chain

Sales & Channel Management [Marketing Program]
Semester II
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Semester II

Sales & Channel Management [Marketing Program]

a process where the company develops various marketing techniques as well as sales strategies to reach the widest possible customer base.

Services Marketing [Marketing Program]
Semester II
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Semester II

Services Marketing [Marketing Program]

a form of marketing businesses that provide a service to their customers use to increase brand awareness and sales

International Business Exposure Programme  [Marketing Program]
Semester II
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Semester II

International Business Exposure Programme [Marketing Program]

a strategic perspective that considers the broader implications of business decisions 

Industry and Enterprise Analysis [Marketing Program]
Semester II
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Semester II

Industry and Enterprise Analysis [Marketing Program]

 essential tools of fundamental analysis

Online Cross National Project (X-Culture) [Marketing Program]
Semester II
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Semester II

Online Cross National Project (X-Culture) [Marketing Program]

The X-Culture project is one of the first attempts to enhance learning. 

Advanced Excel Lab [Marketing Program]
Semester II
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Semester II

Advanced Excel Lab [Marketing Program]

 Excel has a built-in data consolidation feature that lets you combine volumes of data, provided they are organised in a similar manner

Basics of Business Analytics [Marketing Program]
Semester II
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Semester II

Basics of Business Analytics [Marketing Program]

the process of transforming data into insights to improve business decisions.

Human Resource Management [Marketing Program]
Semester II
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Semester II

Human Resource Management [Marketing Program]

the strategic approach to nurturing and supporting employees and ensuring a positive workplace environment

Advanced Marketing Research [Marketing Program]
Semester II
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Semester II

Advanced Marketing Research [Marketing Program]

 helps you gain a better insight about the needs and requirements of the customers and helps formulate a strategy that best meet these demands

Financial Management [Marketing Program]
Semester II
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Semester II

Financial Management [Marketing Program]

 monitoring, controlling, protecting, and reporting on a company's financial resources.