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14 Courses

Independent Enrichment e-Course
PGDM Marketing
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PGDM Marketing

Independent Enrichment e-Course

To give students the opportunity to try new things and explore and develop interests outside of the classroom.

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  • Personal Selling Lab
    PGDM Marketing
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    PGDM Marketing

    Personal Selling Lab

    Personal selling involves direct communication between a salesperson and a potential customer

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  • Retail Management & E-Commerce
    PGDM Marketing
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    PGDM Marketing

    Retail Management & E-Commerce

    Retail management refers to the process that retail owner or manager strives to run, maintain, and grow a retail business from the basic to complicated retail operations including employee, order, sales, inventory, fulfillment, warehouse, supplier, customer information, payment and accounting, etc.

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  • Digital Marketing
    PGDM Marketing
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    PGDM Marketing

    Digital Marketing

    Is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.

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  • Sales & Channel Management
    PGDM Marketing
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    PGDM Marketing

    Sales & Channel Management

    a process where the company develops various marketing techniques as well as sales strategies to reach the widest possible customer base.

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  • Services Marketing
    PGDM Marketing
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    PGDM Marketing

    Services Marketing

    Service marketing is simply the process of promoting and selling a service or an intangible good to a specific group of people

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  • International Business Exposure Programme
    PGDM Marketing
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    PGDM Marketing

    International Business Exposure Programme

    An opportunity to learn from the best and first-hand experience of world-class organizations.

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  • Industry and Enterprise Analysis
    PGDM Marketing
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    PGDM Marketing

    Industry and Enterprise Analysis

    Industry analysis is the analysis of a specific branch of manufacturing, service, or trade. 


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  • Online Cross National Project ( X Culture)
    PGDM Marketing
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    PGDM Marketing

    Online Cross National Project ( X Culture)

    X-Culture is a project designed to offer students an opportunity to complete a project in a global virtual team, and, in the process, experience the challenges and learn the best-practices of global virtual collaboration.

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  • Advanced Excel Lab
    PGDM Marketing
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    PGDM Marketing

    Advanced Excel Lab

    Advanced Excel skills include the ability to produce graphs and tables, use spreadsheets efficiently, and perform calculations and automation to process large volumes of data.

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  • Basics of Business Analytics
    PGDM Marketing
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    PGDM Marketing

    Basics of Business Analytics

    Business analytics helps organizations make better decisions by providing data-driven insights into customer needs, competitor strategies, and other market trends.

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  • Human Resource Management
    PGDM Marketing
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    PGDM Marketing

    Human Resource Management

    Human resource management (HRM) is the practice of recruiting, hiring, deploying and managing an organization's employees. HRM is often referred to simply as human resources (HR).

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  • Business Research Methods
    PGDM Marketing
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    PGDM Marketing

    Business Research Methods

    Research methods are the strategies, processes or techniques utilized in the collection of data or evidence for analysis in order to uncover new information or create better understanding of a topic.


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  • Financial Management
    PGDM Marketing
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    PGDM Marketing

    Financial Management


    Financial management is all about monitoring, controlling, protecting, and reporting on a company's financial resources.

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